LIVE Profiles Overview

The web today represents the single richest source of customer behavior data for multichannel marketers, but collecting and organizing billions of customer page views has made analyzing this information a challenge. This challenge has limited traditional web analysis to measuring only selective points in the customer experience. From the beginning, Coremetrics has addressed this challenge directly from a customer-centric standpoint, capturing and organizing visitor behaviors in Lifetime Individual Visitor Experience Profiles, or LIVE Profiles.

Coremetrics LIVE Profiles are the single most accurate and comprehensive source of online data available today, representing a complete record of all individual visitor interactions with client web sites. With LIVE Profiles, organizations can find the data they require to meet their most complex analytical needs while also building a valuable customer data asset. Marketers can also extend their analysis beyond the web, augmenting LIVE Profiles to understand the behaviors of cross-channel visitors as they traverse the web, call center, and the offline channels. Finally, LIVE Profiles provide a critical foundation for one-to-one marketing, enabling online brands to manage intelligent interactions with visitors via email, paid search, and online promotions and recommendations, driving increased customer satisfaction, retention, and lifetime value.

Coremetrics has built the industry's first and only scalable and secure technology platform for capturing and managing LIVE Profiles. Coremetrics clients currently leverage this technology to manage over 6.4 billion unique LIVE Profiles. Coremetrics technology includes these unique components:

• Data Capture - The Coremetrics SmartTags dynamically respond to online visitor activity by collecting the complete and accurate information required to build LIVE Profiles. SmartTags do not require complex business logic to be implemented during site instrumentation, resulting in a light and maintenance free page tagging solution.
• First Party Data Collection - Coremetrics approach to data capture is based on first party data collection which improves data accuracy and minimizes your customers privacy concerns.
• Enterprise Data Bridge - Leveraging the Enterprise Data Bridge, businesses can marry back-office or multichannel data with LIVE Profiles to enable better online execution, or bring LIVE Profiles into their multichannel data warehousing environments for CRM and business intelligence initiatives.
• Core Data Platform - The Core Data Platform represents the industry's first and only massively scaleable and secure platform for storing and managing LIVE Profile data. The Core Data Platform currently manages over 6.4 billion LIVE Profiles across all clients, utilizing over 370 terabytes of data storage.
• Core Reporting Platform - The Core Reporting Platform delivers a flexible and scaleable reporting and analytics platform that allows organizations to customize views to meet their unique needs and deliver rapid insight throughout the organization.
• Core Data Services - The Core Data Services platform delivers packaged LIVE Profile data export to client business partners, enabling organizations to target customers based on behavior within a variety of operational CRM applications.

• SurfAid Analytics - SurfAid Analytics delivers web analytics for customers whose business needs dictate that web logs be processed, who need to track portal traffic, and for those in the Scholarly Publishing industry.