Behavioral Analytics and Precision Marketing

Coremetrics offers a suite of on-demand solutions that enables companies to optimize their marketing investments and maximize customer value online. What is unique to Coremetrics solutions is that they are powered by LIVE Profiles, the single most accurate and comprehensive source of online customer data, which empowers businesses to perform detailed profile mining, build a multichannel view of customers and target consumers based on their online behavior.

Online Analytics is the core of the suite and provides the ability to understand and analyze key metrics which enables companies to:

• Optimize marketing acquisition
• Improve site navigation, content and tools
• Increase initiation of key activities (e.g. adding to shopping carts, booking travel, starting an application or registration)
• Reduce abandonment rates of key activities
• Maximize lifetime customer value

Precision Marketing complements Online Analytics by empowering companies to target customers based on their behavior and attract high value customers, optimize the web experience, and increase customer lifetime value. With Coremetrics Precision Marketing solutions companies can:

• Automatically tailor email campaigns with highly targeted and compelling offers for increased loyalty
• Manage search engine marketing to increase customer acquisition
• Intelligently target cross sell and up sell offers to increase customer value

LIVEmark is a benchmarking solution that provides key performance indicators specific to your industry. With an understanding of how your company performs in relation to others in your industry, you can measure, manage and optimize your online investments to improve your performance or differentiate from your competitors.

Scholarly Publishing solutions from Coremetrics include full online analytics capabilities combined with the ability to provide COUNTER compliant online usage reports.

Coremetrics provides you unique solutions that deliver unparalleled ability to optimize marketing investment, improve customer loyalty, and increase lifetime customer value.

Coremetrics products and services are licensed under the following Netratings patents: 5,675,510; 5,796,952; 6,115,680; 6,108,637; 6,138,155; 6,643,696 and 6,763,386.