eImprovement.com, LLC Selects Coremetrics As It
Targets Aggressive Online Growth

E-commerce specialty home improvement retailer will use Coremetrics analytics to take its medium-sized business to the next level

San Mateo, Calif.—April 30 , 2007—Coremetrics™, the leading provider of on-demand Web analytics and precision marketing solutions, today announced that eImprovement.com, LLC has selected Coremetrics to help ramp up online sales in 2007. Efforts will be focused on its eFaucets.com Web site and the rapid roll-out of new sites. Coremetrics will be implemented for the launch of the new eImprovement e-commerce platform which will be unveiled later this year on its www.thelightstore.com, www.doorfixtures.com, and www.homefixtures.com Web sites. eImprovement is one of the largest privately owned e-commerce specialty home improvement retailers.

"We have very aggressive goals for increasing our online sales," said Nicholas Fox, president at eImprovement.com, LLC. "Our goal is to more than double online sales and through using the insight gained from Coremetrics we are confident we will have the data required to make our site more compelling and easier to use. We'll be able to leverage data about customer behavior to reduce abandonment rates and increase our cross sell offerings across our multiple sites, which will simplify the shopping experience for our customers. The data will also help us develop targeted email campaigns based on browsing and searching behavior."

"After using Google Analytics and evaluating the top four vendors, Coremetrics was the only company that demonstrated a willingness to build a real partnership with us, within budget, as an extension of our marketing team," said Michael Fox, eImprovement's COO. "The Coremetrics team includes a business analyst, a client executive, and an implementation engineer, all of whom are playing a key role in helping us meet our goals for enhancing our e-commerce operations." eImprovement also chose Coremetrics because of its integration partnership with Commission Junction for its new affiliate program. This will allow eImprovement to track its Commission Junction affiliate program performance in a single interface within Coremetrics. In the future, it intends to invest in other precision marketing solutions including email marketing and search marketing services.

Headquartered in Racine, WI, eImprovement.com, LLC is the parent company of a network of ecommerce stores for specialty home improvement products such as eFaucets.com, HomeFixtures.com, TheLightStore.com, and DoorFixtures.com. eImprovement carries name brands such as Delta, Moen, Grohe, Price Pfister, In-Sink-Erator, Baldwin, Schlage, Thomas Lighting, Sea Gull, Murray Feiss, Quoizel, and World Imports. The company prides itself on low prices, a vast product offering, quick shipping and exceptional customer service. To learn more about eImprovement, visit www.eImprovement.com.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

 

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