VEGAS.com Antes Up for Effective Customer Targeting
Selects Coremetrics to Provide Precision Data for Tailored Online Marketing
San Mateo, Calif.—April 11, 2007—Coremetrics™, the leading provider of on-demand web analytics and precision marketing solutions, today announced that VEGAS.com, the world's largest city site, has selected the Coremetrics Online Analytics and Precision Marketing Suite to provide additional insight to optimize customer experience and sales. VEGAS.com is known for its Las Vegas expertise, and the site is home to more content about the city than any other. The decision to implement Coremetrics was based on VEGAS.com's business need to put the right information in front of the right customer at the right time.
"Because of the diverse audience that comes to Vegas, it's very important to know if we are communicating with a retired couple who is coming here to relax, or someone who is coming for the nightlife," said Dan Hippler, VEGAS.com's Senior Marketing Manager. "Coremetrics gives us the best 360-degree view of our customers, so that we can treat them as individuals, but on a mass scale. Coremetrics captures every click for every visitor across sessions, thereby creating a LIVE (Lifetime Individual Visitor Experience) Profile, enabling VEGAS.com to target segments based on specific lifetime visitor behavior."
VEGAS.com places high importance on individual communication and relevant marketing, monitoring customer activity in real time and sharing that vital data with several departments across the business. Coremetrics' user interface is designed to provide actionable insights, specifically designed for various consumers of the data. "We have a wide set of executives who need to digest and act on the data quickly," Hippler said. "With Coremetrics, we can put the right information directly into the hands of decision-makers."
Coremetrics' client support model was an additional factor in VEGAS.com's decision. An Implementation Engineer worked with VEGAS.com to understand the requirements upfront, ensuring that the business would realize positive ROI in the shortest possible time. "A Coremetrics Business Analyst works with each of our clients," said John Squire, Coremetrics Senior Vice President of Product Strategy and General Manager of Search Services. "Our success is directly tied to the success of our clients. When they leverage the in-depth knowledge and experience of our experts, everyone wins."
About www.VEGAS.com
VEGAS.com is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on www.VEGAS.com and www.espanol.Vegas.com. VEGAS.com, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 50 locations including the Palms, Paris, MGM Grand, Bally's, Mandalay Bay, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. VEGAS.com is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.
About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
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