Orkin, Inc. Exterminates Wasted Marketing Spend
Selects Coremetrics to Deliver Integrated Snapshot of Marketing Channel Performance
San Mateo, Calif.—March 6, 2007—Coremetrics™, the leading provider of on-demand web analytics and precision marketing solutions, today announced that Orkin, Inc. has selected Coremetrics to help integrate the company's multichannel marketing initiatives. Orkin, a wholly-owned subsidiary of Rollins, Inc., provides essential pest control services to approximately 1.6 million residential and commercial customers in North America.
Orkin leverages multiple channels to reach its broadly dispersed customer base, including radio, television, print, online telephone directories, and paid search. Coremetrics provides the insight needed to optimize the allocation of Orkin's resources in order to drive the highest returns in the most economical fashion. "Our business is seasonal, and demand also varies greatly by region," said Rob Crigler, Orkin's Director of Interactive Marketing. "When it's rat season in Chicago, it's termite season in Miami. Coremetrics will help us allocate the right weight to the right channel, in the right market, at the right time." Coremetrics Online Analytics provides a unified marketing interface that will allow Orkin to quantify the effect that various media outlets have in driving online demand.
Orkin credits Coremetrics' client services model as a key factor in its decision-making process. Coremetrics provides business analysis assistance to all its clients, driving actionable insights to reach client objectives. Orkin's interactive marketing team and senior executives will use Coremetrics' integrated dashboards to track the impact of their paid search and media advertising on their online conversion rate.
Coremetrics enables businesses to quickly optimize marketing spend and refine promotions across campaigns and channels, improving return on marketing investment. "Our clients want a holistic view of all their spend across all marketing channels," said John Squire, Coremetrics' Senior Vice President of Product Strategy and General Manager of Search Services. "Coremetrics provides a single snapshot of the relative performance of each marketing channel, giving our clients the intelligence they need to deploy their resources most effectively."
About Orkin
Founded in 1901, Atlanta-based Orkin, Inc. is an industry leader in essential pest control services and protection against termite damage, rodents and insects in the United States, Canada, Mexico, Costa Rica and Panama. With more than 400 locations, Orkin's almost 8,000 employees serve approximately 1.7 million customers. The company serves homeowners and numerous industries including food and beverage processing, foodservice, hospitality, healthcare, retail, warehousing, property/facilities management, schools and institutions. Learn more about Orkin on our website at www.orkin.com. Orkin is a wholly owned subsidiary of Rollins, Inc. (NYSE: ROL).
About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 1,000 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
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