Coremetrics Announces Renewal of Key Client Partnership
Three-Year Contract Extension Signed with Leading Women's Retailer
San Mateo, Calif.—January 24, 2007—Coremetrics™, the leading provider of on-demand web analytics and precision marketing solutions, today announced that it has signed a three-year renewal with Ann Taylor to provide the leading specialty retailer with a suite of its on demand solutions, which enables the optimization of online marketing and merchandising activities, site navigation, content and tools.
Coremetrics' precision marketing solution is powered by LIVE Profiles, which empower businesses to perform detailed data mining. Using LIVE Profiles, companies can target customers based on their behavior, building a multichannel view that allows businesses to attract high value customers, optimizing their web experience and increasing their lifetime value. The data stored in LIVE Profiles serves as the hub around which all online marketing activities revolve, including search marketing, targeted email, benchmarking and cross-sell offers.
Coremetrics differentiates itself in the marketplace with its integrated digital marketing platform, which offers insights to maximize a business's digital marketing activities—from guiding the performance of creative, to optimizing each customer's experience throughout the purchase cycle, to measuring and comparing various activities that drive traffic to its sites. Coremetrics also provides an unparalleled level of customer support. "We evaluated a number of providers in this competitive space, and decided that continuing our partnership with Coremetrics was the right thing to do for our business. The strength of its product and its commitment to hands-on customer service were two key factors that influenced our decision. We value our longstanding relationship, and rely on the analytical insights and consultative services that Coremetrics delivers," said Jeff Kaplan, Ann Taylor's Vice President of Online Marketing.
About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 900 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
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