Coremetrics 2007 Selected as a CODiE Award Finalist—
Best Software as a Service
San Mateo, Calif.—January 23, 2007—Coremetrics™, the leading provider of on-demand web analytics and precision marketing solutions, today announced that its latest analytics platform, Coremetrics 2007, has been named as a CODiE Award Finalist in the Best Software as a Service category by the Software & Information Industry Association (SIIA). The CODiE Awards Program is the only peer-recognized honor program of its kind in the industry, with judging panels comprised of representatives from the software and information industry trade press, mainstream technology writers, analysts and consultants.
Coremetrics 2007 is a comprehensive web analytics and digital marketing platform, offered in an on-demand, SaaS model. Coremetrics 2007 allows marketers to improve the performance of all their marketing activities, from email and paid search campaigns to website usability, by empowering them to target audiences with relevant messages based on prior behavior. These in-depth behavioral targeting capabilities are powered by Coremetrics LIVE Profiles, the industry's only complete record of all visitor activity over time. Coremetrics is an innovator amongst SaaS providers in providing hands-on business support in conjunction with an on-demand solution that embeds industry-specific best practices. In addition to traditional technical support, Coremetrics clients have access to Business Analysts who provide ongoing and proactive support in helping clients interpret and make best use of their data assets.
Due to its web-based nature, Coremetrics 2007 can be deployed quickly, without the system costs and ongoing administrative resources that traditional software applications require. It also enables greater flexibility, marrying in-depth reporting capabilities with a single user interface.
"It is an honor for Coremetrics 2007 to be recognized as leading the charge in the SaaS field," said Joe Davis, president and CEO at Coremetrics. "As more and more companies are realizing, SaaS offerings enable them to derive real business benefits, through a combination of flexibility, speed and cost savings. Coremetrics couples the advantages of a leading, on-demand digital marketing solution with practical business support that ensures our clients receive concrete value and ROI."
More information about Coremetrics 2007 can be found on the Coremetrics website at: www.coremetrics.com
A full list of all the CODiE Awards 2007 Finalists can be found on the SIAA website at:
http://www.siia.net/codies/2007/finalists.asp
About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 900 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
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