June 27, 2006

UK Facing Online Marketing Meltdown

~ Survey Identifies Opportunities to Retain Competitive Edge ~

Online marketing is being let down by a lack of education, with e-marketers not being given the backup they need to take advantage of digital technologies, according to research from Coremetrics*.

71 per cent of marketers feel that traditional education methods did not prepare them for today's information led organisations, said the survey from the web analytics specialist.

The study pinpointed certain areas where marketers felt they lacked information. In particular, over half wanted to improve their analysis and measurement skills, while 42 per cent wanted to strengthen their search engine marketing techniques.

Elsewhere, they raised concerns about skills, with a quarter feeling they need to improve their information architecture and 42 per cent yearning for a greater understanding of user behaviour and habits.

"With an internet presence taken for granted nowadays, online tools, such as search engine optimisation and visitor online behaviour, are a critical business function," said Joe Davis, CEO, Coremetrics.

"In order to retain their competitive edge, companies must make the most of online strategies, concentrating on precision marketing and making the most of targeted messages."

"Unless we bridge these critical skills gaps, corporate marketing techniques will remain fundamentally flawed," he concluded.

* 100 e-marketers were surveyed in the month of June 2006

 

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

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