Coremetrics Equips Digital Marketers for Online Success

Expands range of best practices services and tools for clients

San Mateo , Calif.—April 26, 2006—Coremetrics™, the leading provider of hosted web analytics and precision marketing solutions, has boosted its investment in best practice delivery and support. It has expanded its range of educational tools, materials and services, as part of its ongoing commitment to helping its clients optimize their investments in digital marketing.

The company has enhanced its client support site to offer the most comprehensive set of best practice tools available for digital marketers, including over 40 documented client case studies and white papers, as well as a series of web training modules that include insight from Coremetrics' client service teams coupled with success stories presented by client executives. The site can be accessed at http://support.coremetrics.com using a client password.

Also available as part of this extended offering is a new book entitled 'Winning Over The Web: Coremetrics Best Practices Guide,' which provides the first ever vendor-specific compendium of analytical process flows, enabling Coremetrics' clients to maximize return on investment from their online marketing activities.

"Analytical resources are always in high demand, requiring that we focus attention on areas which drive maximum return and perform our analysis in an efficient manner," said Jane Buck, Media Director at Custom Direct. "The Coremetrics best practices guide has helped us to implement and execute best practices from the get-go, allowing us to focus on expanding our business online, as opposed to trying to determine how we should be running our tests. We have built out the foundation for our online search analysis using the templates that the guide provides, and are now expanding on those best practices using the frameworks that Coremetrics has outlined."

The book, a product of Coremetrics' client services teams, delivers real-world insight distilled from hundreds of client engagements, industry research, and deep product expertise. Detailing over 30 high-impact, discrete and repeatable analytical process flows, this offering provides clients with the analytical frameworks, templates, and insights necessary to implement best practices across their organization, accelerating online conversion and increasing customer loyalty over the web.

"As the complexity of the online channel continues to grow, marketing executives are increasingly looking to identify and implement the right processes to take advantage of web data in an efficient and repeatable manner," said Joe Davis, president and CEO at Coremetrics. "Coremetrics was the first web analytics provider to offer a high level of strategic, consultative analysis in addition to our core software offering, and the continued development of our best practices resources is yet more proof of our commitment to client service and customer success."

Clients can obtain access to the support site by contacting Coremetrics customer support at 512-682-1300 or support@coremetrics.com. Coremetrics' clients can obtain a copy of 'Winning Over the Web: Coremetrics Best Practices Guide' by contacting their account executive or account analyst.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners, FTVentures and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin and Dallas, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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