Abebooks.com Measures Success of Page Redesign
with Help of Coremetrics

Coremetrics Analysis Shows Conversion Increase of 36%

San Mateo , Calif.—April 11, 2006—Coremetrics™, the leading provider of hosted web analytics and precision marketing solutions, today announced that Abebooks.com, the world's largest online marketplace for books, is using Coremetrics web analytics to measure the impact of site redesign efforts, enabling the company to gain insight into how refinements to the site affect the bottom line. Abebooks.com lists more than 80 million new, used, rare, and out-of-print books from nearly 13,500 booksellers, and is the country's 58th largest e-retail business according to the Internet Retailer Top 400 Guide.

"The Internet is our only sales channel so accurate metrics are critical to keeping our site competitive and responding to changing customer needs and expectations," said Chris Burdge, marketing manager at Abebooks.com. "We rely heavily on Coremetrics analytics to help us understand visitor behavior and identify and implement changes that make it easier for people to find and buy the books they want—whether they're looking for today's bestseller, a rare collectible, or a great buy on textbooks."

Coremetrics offers the only hosted web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. Abebooks.com recently used Coremetrics to measure the success of a major design change to its product details page. A primary goal of the redesign was to reduce departure rates from that page. Site designers changed the layout radically, adding new buttons and titles and introducing tabs for easy switching between the book description and a profile of the bookseller. Coremetrics analysis of visitor behavior before and after the change showed a 36 percent increase in conversion. The departure rate from the book details page decreased by 32 percent.

"Abebooks.com is very aggressive in using web analytics to understand its customers and give them the tools they need to find the books they love," said Joe Davis, president and CEO of Coremetrics. "Coremetrics offers detailed metrics that help Abebooks.com understand where its customers come from, what programs offer the highest conversion, and what aspects of the site could be improved to drive bottom-line results."

Abebooks.com is a privately owned company based in Victoria, BC, Canada, with European offices in Düsseldorf , Germany and Oviedo , Spain . The company offers a range of services including dedicated support, HomeBase inventory management software, and five international sites to reach global markets (Abebooks.com, Abebooks.co.uk, Abebooks.de, Abebooks.fr, Iberlibro.com). By helping people find and buy any book from any bookseller anywhere, Abebooks.com has established a dynamic online marketplace for books, and a community that booklovers return to again and again.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners, FTVentures and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin and Dallas, Texas and London , England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

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