Coremetrics Customer, Baseball Express, Recognized by AberdeenGroup as International Success Strategy Winner
AberdeenGroup Selected Baseball Express for Excellence in Leveraging Customer Intelligence

San Mateo , Calif.—April 4, 2006—Coremetrics™, the leading provider of hosted web analytics today announced that its customer, Baseball Express was selected by a leading analyst firm, AberdeenGroup, as one of the ten International Success Strategy winners for a customer intelligence benchmark report. Click here to download the report. Each was selected from customer intelligence research on over 800 companies, conducted by Aberdeen throughout 2005-2006. Leveraging customer intelligence has been shown to deliver triple value for organizations. Aberdeen research confirms selective investment in high-value customers empowers organizations to boost revenues, reduce operational costs, and to increase customer retention and acquisition rates.

After five weeks of implementing the Coremetrics solution, Baseball Express learned of the high abandonment rate of customers during the checkout process. Furthermore, this high departure rate was due to the confusing, lengthy registration process. Coremetrics' detailed best practices for online checkout processes helped Baseball Express reduce the registration form to one page, which is how the checkout currently functions. Baseball Express experienced a 23% increase in the number of customers completing the checkout process, which, in turn, drove a 10% increase in online sales. They gained a more streamlined, manageable, faster checkout process solution, which enabled them to deliver improved customer experience. Baseball Express learned that customer frustration, reflected by the high rate of abandonment during the checkout process, could be easily alleviated by simplifying the registration form.

"Our online sales have risen more than 400 percent in the past year," says Richard Calentine, Internet analyst at Baseball Express, Inc. "A significant portion of this increase was a direct result of improved online checkout processes and improved email deliverability and behavioral targeting. It is an honor to have been recognized as one of the ten International Success Strategy winners by such a well-respected firm such as the AberdeenGroup. Their customer intelligence report is yet another milestone for us proving that online retailers that deploy and integrate a digital marketing solution to their overall marketing campaign, will be able to reap the benefits and increase business success by massive amounts."

The companies named as winners and success strategy stories are now available in Aberdeen 's report, "Success Strategies for Leveraging Customer Intelligence." Winning companies were selected from one of four categories: Customer Data Management, Analysis of Customer Data, Customer Interaction Management, Marketing Service Provider: Closed Loop Processes.

"Organizations are under increasing pressure to grow revenues, reduce costs, and to provide higher levels of customer service in a global marketplace in which purchasers have more choices and less time than ever before," stated Leslie Ament, director of Aberdeen's customer intelligence research practice. "Using customer intelligence to selectively invest in high-value customers empowers organizations to boost revenues, reduce operational costs, and to increase customer retention and acquisition rates."

About AberdeenGroup

Aberdeen (www.aberdeen.com) provides fact-based research and insights focused on the global, technology-driven value chain. Its benchmarking, market and solution assessments, sales acceleration programs, and conferences support Global 5000 value chain and technology executives and the solution providers who serve them.

About Baseball Express, Inc.

Founded in 1990, Baseball Express, Inc. is dedicated to providing fanatical customer service and ease of shopping to the baseball and softball players who demand the best performance products at reasonable prices. The company markets through catalogs, a retail outlet, and its online store at www.baseballexpress.com. Baseball Express prides itself on having the most knowledgeable customer service team and the broadest selection of baseball and softball products in the world.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry's only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.

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