Calendars.com Selects Coremetrics to Optimize their
Search Campaign Performance

Leading Retailer Chooses Coremetrics to Maximize Online Revenue Potential
By Streamlining Natural and Paid Search Campaigns

San Mateo , Calif.—January 30, 2006—Coremetrics™, the leading provider of hosted web analytics and precision marketing solutions, today announced that Calendars.com has selected Coremetrics to optimize its on site and natural search campaign performance on www.calendars.com. Calendars.com needed to better understand the traffic flow from paid and unpaid channels to best plan future marketing campaigns. Calendars.com is an online retail leader offering the largest selection of calendars in the calendar publishing industry, selling over 750,000 calendars in 2005.

"Our first goal is to determine our sales and conversion rates from our natural search campaign," said Hilarie Pozesky, online marketing consultant for Calendars.com. "We also need to understand the performance of our on site search tool. Our long-term goal is to optimize future email marketing and cross sell offers based on behavioral data," Pozesky concluded.

Coremetrics offers the only hosted web analytics and precision marketing solution with an integrated search tool to manage across paid and unpaid campaigns. Collectively, unpaid and paid search data can serve as a key driver for marketing, merchandising, and cross sell campaign creation. Calendars.com chose Coremetrics over other solutions for its unparalleled search tools and services, ease of implementation, and reputable references—all of which were attributes Calendars.com required to execute against aggressive goals for the fiscal year.

The company plans to build customer profile data to cost effectively manage their search campaigns and for developing targeted email marketing campaigns. Coremetrics' partnerships with leading email vendors will help Calendars.com to easily leverage valuable customer profile data in its email campaigns. In addition, utilizing Coremetrics' web analytics services, the company will be able to capture the most popular along with the abandoned calendar items and target customer emails with relevant promotions and special offers. Calendars.com has the unique opportunity to extend lifetime value with their customers by capturing calendar purchase behaviors based on trends that are typically static and repeated year after year.

Founded in 1999, Calendars.com brings together the latest Internet technology with the world's largest calendar inventory to create the web's biggest and best calendar store. No other site offers a greater selection of calendars or better experience with the calendar publishing industry. Calendars.com is an affiliate of the Calendar Club L.L.C., which in turn, is part of Barnes & Noble. The Company's operations and fulfillment are in Austin, Texas .

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo , California with offices in Austin , Texas and London , England . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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