Crutchfield Identifies Most Valuable Navigation
Paths with Coremetrics Reporting

Ad Hoc Reporting Reveals Relative Values of Navigation Paths, Enabling Crutchfield to Promote Most Valuable Paths/Drive Revenues

San Mateo , Calif.—January 17, 2006—Coremetrics™, the leading provider of hosted web analytics and precision marketing solutions, today announced that Crutchfield Corporation is leveraging Coremetrics to identify and refine the most valuable paths through its web site . Crutchfield is the nation's largest direct integrated marketer of consumer electronics products, and its www.crutchfield.com site has won numerous awards, including BizRate.com's Circle of Excellence for performance and customer service for six years in a row.

"The purpose of this particular project was to measure the effect of a major site redesign on the value of the consumer," says Crutchfield marketing analyst Brian Hashemi. "Coremetrics enabled us to quantify the impact. What was even more beneficial, though, was that we were also able to identify our most valuable paths through the site and compare the relative value of each one. We found that one path was almost 50 percent more valuable than the more traditional one previously used. That information, combined with other analyses, guided us in fine-tuning navigation to promote the most valuable paths."

Coremetrics offers the only hosted web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. Crutchfield leveraged Coremetrics functionality to answer key questions related to new navigation and other site changes. A series of link analysis reports helped to determine if as many visitors were making it through the navigation hierarchy as before, if as many visitors were making it to product pages, and, at each level, if a new page was doing as good a job as the previous one at driving people on to the next page in the hierarchy.

"Crutchfield's redesigned site offers enhanced aesthetic appeal, simpler navigation, and easier access to informative content, all of which enhance the customer experience." said Joe Davis, president and CEO of Coremetrics. "Coremetrics is enabling the company not only to validate the worth of its new design but also to gain visibility into the paths that generate the most revenue and provide insight into refinements that will offer even greater value."

Crutchfield Corporation is the nation's largest direct integrated marketer of consumer electronics products, encompassing catalog, call center, and Internet operations. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products. In addition to being the only electronics site to win BizRate.com's Circle of Excellence award six times, www.crutchfield.com also received InternetRetailer.com 's 2005 Best of the Web award and was named by Time Magazine as the Best Electronics Website in its list of the top 50 Internet sites. Providing a superior level of customer service, Crutchfield is noted for its high integrity, product expertise, and technical support. The company was the first vendor-authorized audio/video retailer on the Internet.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 clients and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo , California with offices in Austin , Texas and London , England . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

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