QC Supply Selects Coremetrics to Optimize Marketing Campaign Effectiveness
Leading Distributor Looks to Coremetrics Client Services for Best Practices and Valuable Consultative Guidance to Reduce Abandonment and Promote Visitor Conversion
San Mateo , Calif.—January 3, 2006—Coremetrics™, the leading provider of hosted web analytics and precision marketing solutions, today announced that QC Supply has selected Coremetrics to track and analyze customer behaviors on its web site, www.qcsupply.com. Initially QC Supply will focus on utilizing online behavioral data to understand search behaviors, decrease abandonment, and promote visitor loyalty. QC Supply is a leading distributor of quality products for the industrial and agricultural work force.
"With our prior analytics tool, we were running blind; we would try something new online and just hoped it worked. We could see results but were not sure why they happened," said Michael Doerneman, Web Manager at QC Supply. "The opportunity to partner with a client services team was a key factor in our decision to go with Coremetrics. Our top goals are to bring down the number of error pages subsequently driving abandonment. Also to amass and manage our product catalog and cross sell campaigns," Doerneman concluded.
Coremetrics offers the only hosted web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. QC Supply chose Coremetrics over other solutions because of its dedicated client services team, rich feature set, reputable references and industry partnerships. Together, these offer the insight into how customers behave online necessary to help identify areas for site improvement.
The company plans to leverage Coremetrics' marketing and merchandising reports to optimize campaign performance and target best selling product items to increase product sales and cross sell opportunities. For example, with Coremetrics QC Supply will be able to source the flow of organic versus direct load traffic, target marketing campaigns and cater on site search inventory according to report data. By eliminating error pages and improving site usability, the company will promote visitor loyalty and minimize abandonment while significantly increasing revenues.
Headquartered in Schuyler, Nebraska, QC Supply provides quality work apparel, ventilation fans, heaters, lighting, pest control solutions, livestock supplies, and much more to commercial, agriculture and residential customers. A leader in agricultural and residential retail, QC Supply is positioned as the only resource to locate hard to find products at low prices.
About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 clients and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.
