Coremetrics Positioned as a Top Leader for Breadth of Functionality, Smart Approach to Data Presentation & Integration with Industry Partners

San Mateo, Calif. – October 29, 2004 – For the second year in a row, Coremetrics™, a leading provider of hosted Web analytics, marketing and merchandising solutions , today announced that JupiterResearch has recognized Coremetrics for having one of the two strongest Web analytics offerings in a report entitled "Web Analytics: Spending, Staffing and Vendor Selection." The report, published on October 27, 2004, identified Coremetrics as a top leader in the Web analytics market for having the highest breadth-of-functionality, taking a smart approach to data presentation and offering integration with industry partners like BizRate, Commission Junction and Yesmail.

JupiterResearch states that a successful Web analytics program revolves around proper staffing, vendor selection and definition of reports required to run businesses. In order to help site operators maximize return on investment (ROI) in analytics applications and improve the quality of Web properties, JupiterResearch examined characteristics of a good Web site analyst and challenges associated with using analytics reports. The report also provides a framework for the vendor selection process, evaluating vendors on market suitability, overall business value and breadth of functionality.

According to JupiterResearch, Coremetrics is a market leader that is well known for the usability of its application and smart approach to data presentation. Part of Coremetrics' strength is its many industry partners, simplifying data integration of a variety of well-know marketing solutions to create a unified marketing interface. JupiterResearch recommends that online retailers, financial services and travel sites consider Coremetrics based on application usability and depth of experience provided by strategic services staff.

"For the second year in a row, JupiterResearch has named Coremetrics a market leader for offering detailed analysis of online customer and visitor behavior,” said Joe Davis, president and CEO of Coremetrics. “Unlike our competitors who sell a broad solution, Coremetrics concentrates specifically on the retail, financial services and travel market segments. We are pleased that this focus has led to widespread recognition from firms like JupiterResearch that Coremetrics is the clear choice for high volume B2C Web sites."

About Coremetrics
Coremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company’s flagship product, Coremetrics 2005, is the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 300 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria's Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.