Ann Taylor Selects Coremetrics to Improve Effectiveness of Online Channel

Coremetrics Online Analytics Enables Premier American Specialty Retailer to Dramatically Increase Online Sales and Improve Profitability

Burlingame, CA - June 18, 2002 - Coremetrics™, a leading web services provider of marketing analytics solutions, today announced that Ann Taylor (NYSE: ANN) (www.anntaylor.com) has selected Coremetrics Marketforce™ to improve the effectiveness of the company's online channel. Coremetrics Marketforce is the industry's only marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for effective marketing initiatives. Ann Taylor will leverage Coremetrics Marketforce to better understand clients' online shopping behavior, improve online profitability, and minimize costs associated with internal data management. One of the country's leading women's specialty retailers, Ann Taylor introduced an online store (www.anntaylor.com) at the end of 2000 to extend the Ann Taylor in-store experience to the online channel.

"We have always been very focused on customer service, and we are committed to offering our customers a positive online experience -- just as they would experience in our stores," said an Ann Taylor spokesperson. "We selected Coremetrics because they offered unparalleled analysis of online customer behavior, while protecting the privacy of our customers. In addition, the solution was easily installed without disrupting our IT department. We were able to start gaining insight into how our customers use our Web site immediately, and we've already started to make site adjustments that have improved the overall shopping experience."

Coremetrics Marketforce provides a complete data capture, storage and decision-support system that will allow Ann Taylor to develop comprehensive knowledge of all visitor activity within the online channel, delivering the capability to speak to visitors in the most relevant ways, optimize shopping path design, and increase customer satisfaction and lifetime value. Coremetrics clients have leveraged the Marketforce platform to completely transform their customer acquisition, site design, and retention marketing initiatives and build customer-centric business processes based upon LIVE Profiles. Deployed within weeks to deliver immediate ROI, Coremetrics Marketforce is a managed solution that requires no new hardware or software.

"Ann Taylor is a prime example of the type of customer that will achieve tremendous success with our technology," said Scott Kauffman, president and CEO of Coremetrics. "They have made a significant investment in the online channel, and are committed to improving the online experience for their customers. We offer Ann Taylor unparalleled information about visitor behavior that can be used to improve every aspect of the online shopping experience, and enhance customer acquisition and retention marketing initiatives."

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) ProfilesSM that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include The Columbia House Company, Grainger, GMAC Insurance, Hanover Direct, and Nortel Networks. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.