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DietTV.com Adds On-The-Fly Analysis, Segmentation and Reporting with Coremetrics Explore™
Leading Health and Weight-Loss Site Drives Success with Instant Visualization of Data for Key Business Stakeholders
SAN MATEO, Calif., May 7, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that DietTV.com is expanding its Coremetrics implementation to include Coremetrics Explore, an application that provides ad-hoc analysis, segmentation and report building for on-the-fly evaluation of online marketing initiatives. The company will leverage the visual representation capabilities of Explore to make decision making faster and more effective as well as to provide all stakeholders with richer insight into the logic behind the company’s marketing initiatives.
DietTV.com is built on the idea that harnessing the wisdom of the crowd will help individual members more successfully lose weight and get healthier. The www.diettv.com site offers a free, impartial online community and is the first online resource to help dieters achieve weight loss goals on any popular diet and exercise program. By aggregating the knowledge and insights of its members, DietTV.com helps individual members reach their goals. This free, new and improved approach is integrated with key insights from experts, live support and technologically innovative tracking tools.
The company implemented Coremetrics digital marketing solutions in November 2007 to monitor the lifetime value of customers and to identify ways to increase the number of high-value customers. The solution has already delivered tangible results by helping the staff pinpoint areas for site improvement. Those improvements have increased the volume of returning customers by more than 20 percent and reduced acquisition costs by more than two thirds. With the addition of Explore, the marketing staff will be able to gain deeper insight into visitor behavior and site performance, in even less time than before.
“Visual data representation always tells a story more clearly and concisely than traditional reporting,” explained Ken Seiff, chief executive officer of DietTV.com. “Explore is the best way I’ve seen to visually present information about our online strategy and performance. It is an extremely powerful tool for giving our marketers the insight they need to act quickly and make sound decisions. It’s also a remarkable way of reporting to the board on the progress we’re making and for communicating our story to investors.”
“With its goal of becoming ‘the world’s largest and most productive virtual water cooler for people who want to lose weight,’ DietTV.com is relying heavily on Web 2.0 technologies to provide a next-generation community that helps dieters achieve success,” said Jeff Schmidt, senior vice president of worldwide sales at Coremetrics. “The company needs a solution that can capture, analyze and understand visitor interactions using rich media and that can provide insight into the performance of the site’s cutting-edge dieting tools such as its new mobile food tracker and automated DietFindersm. Coremetrics is at the forefront of measuring rich media applications such as AJAX, pop-ups and widgets, making it the best choice for sites employing Web 2.0 technologies.”
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California and competes with Omniture and Webtrends. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
About DietTV.com
DietTV.com is built on the powerful idea that harnessing the wisdom of the crowd will help individual members more successfully lose weight and get healthier. The online community is free and impartial, and is the first online resource to help dieters achieve weight loss goals on any popular diet and exercise program. By aggregating the knowledge and insights of its members, diettv.com can better help individual members reach their goals. This free, new and improved approach is integrated with key insights from experts, live support and technologically innovative tracking tools. Ken Seiff, Internet veteran and former CEO and founder of the successful online retailer, Bluefly, founded DietTV.com in 2006.
Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com
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