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B&H Leverages Coremetrics to Deliver a Superior
Customer Experience
Leading Imaging Retailer Simplifies Online Shopping with More Relevant Search Results
SAN MATEO, Calif., April 24, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that B&H Photo Video is reporting higher customer satisfaction, higher conversion rates and increased revenue per visitor as a result of its Coremetrics implementation. In particular, the Coremetrics solution is enabling B&H to enhance the customer experience by understanding how customers use onsite search terms and using that insight to improve the relevancy of search results.
The world's leading retailer of imaging products, B&H has been meeting the imaging needs of professionals and consumers for more than 30 years. More than 180,000 items are available for shipment every business day, all from its New York City facilities. The company has built a strong reputation for its knowledgeable and courteous customer service staff at its New York City retail center and in its catalog call center. The company leverages technology to bring this same high-quality customer experience to its www.bhphotovideo.com web site.
B&H is using Coremetrics digital marketing optimization solutions to enhance merchandising and improve the online shopping experience. Merchandisers use Coremetrics to create customer segments based on onsite search terms. They can then use this information to refine search results to more closely match what the customer wants. Merchants also use Coremetrics data to identify product affinities that help in offering more relevant cross-sell options. In addition, B&H marketers are exporting detailed profile information from Coremetrics to backend systems to achieve richer insight into the customer needs and manage customer relationships more effectively.
“Our customers are professionals who expect and demand superior service,” said Herschel Jacobowitz, senior executive vice president of B&H Photo Video. “With Coremetrics, we have greater visibility into to how customers use onsite search. As a result, we are able to help them find what they need faster and complete their purchases more easily.” B&H reports that since implementing the Coremetrics solution, customers on average conduct fewer searches before purchasing. Moreover, the company is experiencing higher conversion rates from onsite search as well as higher revenue per visitor.
“Effective onsite search is critical for companies like B&H because of the huge volume of products they offer online,” said Jeff Schmidt, senior vice president of worldwide sales at Coremetrics. “When shoppers are presented with too many search results — or results that aren’t relevant — they may be too overwhelmed to make a purchase or even continue to shop on the site. Coremetrics is enabling the online marketing staff at B&H to improve search relevancy and better meet corporate goals for providing outstanding service before, during and after the sale.”
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
About B&H
B&H, the world's leading retailer of imaging products, has been serving imaging markets for more than 30 years. The company has earned the trust of its customers by combining competitive pricing with honest, helpful dealings and outstanding service before, during, and after the sale. B&H focuses on building long-term customer satisfaction by maintaining a knowledgeable and courteous in-store customer service staff assisted by the best support systems. The company brings this same high-quality experience to its www.bhphotovideo.com web site. B&H offers the world's most extensive inventory of imaging products. More than 180,000 items are available for shipment every business day, all from its New York City facilities.
Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com
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