SupportCompany
Press Releases
Coremetrics Drives Global Momentum in Search Marketing
Launches Unique Bid Management Capabilities to Support All Customer Lifecycle Goals
SAN MATEO, Calif., April 23, 2008 – Coremetrics, a leading provider of digital marketing optimization solutions, has achieved significant global momentum with its paid search management solutions over the past year. With client campaigns that range in size from as few as 1,000 keywords to up to four million, Coremetrics offers highly scalable solutions for a wide range of businesses with specific search needs.
Coremetrics helps online businesses such as Macys.com maximize ROI from their paid search campaigns, enabling them to easily manage keywords across leading search engines such as Google, Yahoo and MSN from within a single, integrated interface. In its next product release, due in May 2008, the bid management capabilities of Coremetrics Search will be dramatically enhanced with the unique ability to automatically manage bids based on an understanding of the complete customer purchase lifecycle.
Coremetrics Search will now have the unique ability to adjust keyword bids based on advanced attribution data, which is only possible using Coremetrics LIVE Profiles, a complete record of all individual visitor interactions with a Web site. For example, if a search marketer is looking to increase customer acquisition, they will be able to focus bids for a keyword or campaign on leading (or first click) terms that initiate the customer conversation. This delivers more power and precision to the bid management process, allowing marketers to better allocate spend to improve customer acquisition as well as conversion rates, and is unique in the industry.
Effective attribution management is becoming an increasingly important goal for search marketers, and Coremetrics is uniquely able to deliver a comprehensive attribution management solution that spans the complete customer lifecycle. According to a November 2007 JupiterResearch report¹, “Direct or indirect revenue attribution for particular keywords is critical, especially as competition for keywords rises and search marketers must make decisions about maximum bids. Although search engines provide simplistic reporting tools, analytics and bid management tools can help consolidate campaigns across search engines.”
In addition to advanced bid rule management, the Coremetrics May 2008 product release adds to its capabilities in managing text ads with support for display ads, and management of ads on extended networks with major players. With these enhancements, ads managed in Coremetrics Search can be placed on many leading multi-media content sites and Web properties including sites such as The New York Times, The Wall Street Journal Online and MarthaStewart.com. This gives digital marketers the opportunity to reach over 80% of worldwide Internet users through extended distribution channels.
Coremetrics has continued its strong industry momentum, as businesses increasingly turn to Coremetrics Search and Search Marketing Services to manage their paid search programs. In the first quarter of 2008 alone, clients such as AmeriMark, CCH, Eastman Kodak, Exact Software, HM Wallace, Inc., Select Comfort and UpBeat all signed with Coremetrics.
“Effective and efficient keyword management is crucial to our business, and we rely on Coremetrics to identify where we can get the biggest return for our search marketing dollars,” said Hilarie Pozesky of Pozesky Marketing and lead manager for the search marketing program at Calendars.com. “With Coremetrics, we benefit from expert insight and counsel, as well as from sophisticated technology solutions, leading to optimal results.”
“With Web visitors exploring a rapidly evolving and distributed universe of online content, it is crucial that marketers are able to manage their search marketing campaigns in a streamlined, integrated and effective way,” said John Squire, chief strategy officer at Coremetrics. “By both supporting content networks and enabling the most sophisticated models of marketing attribution, Coremetrics is able to vastly increase the reach for digital marketers, while ensuring that their spend reaps maximum return in a way that no other company can provide.”
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and Webtrends. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com
1 “Keyword Management”, November 19, 2007, JupiterResearch
###
Need More Information?
US: 1.877.721.CORE
EMEA: +44 (0)1753 272 220