Press Releases

SetFocus Replaces Omniture with Coremetrics

Insight into Visitor Behavior, Higher Email Relevancy and Superior Support Cited as Top Reasons for the Switch to Coremetrics

SAN MATEO, Calif., May 20, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that SetFocus LLC is switching its Web analytics solution from Omniture to Coremetrics to better understand customer needs and enhance the effectiveness of its marketing programs by precisely tailoring messaging to visitor interests. In particular, SetFocus plans to use Coremetrics LIVEmail to deliver highly targeted email messages that bring people back to the site for further exploration and purchase.

SetFocus is the global leader in selecting, training, placing and supporting Microsoft professionals worldwide. The company offers programs for individuals looking to enhance their knowledge and skills so they can advance their careers and for businesses seeking the right skills and talent to meet corporate goals. A Microsoft Gold Certified Partner for Learning Solutions, SetFocus employs a unique combination of services to help organizations grow, allowing them to meet marketplace opportunities with speed and agility.

SetFocus is replacing Omniture with Coremetrics to gain better insight into the company’s two distinct customer groups: individuals seeking to enhance their skills and businesses looking for qualified people to fill critical job openings. Coremetrics offers the ability to capture detailed visitor data and analyze and report on that data in many different ways. SetFocus staff will use Coremetrics to help establish key performance metrics and track performance against targets to measure the effectiveness of the company’s marketing programs.

“We need a solution that provides visibility into where our traffic is coming from, tracks how people behave once they arrive on our site and allows us to tailor messages to people based on their interests and needs,” said Stacey Uhrig, online marketing strategist and partner at SetFocus.

“Coremetrics provides that functionality and so much more. With Coremetrics, we’re getting a partner that has the same philosophy we have and that supports our business strategy. The people at Coremetrics have the knowledge and skills to help us bring more traffic to our site, ensure a high-quality customer experience and increase conversion rates and revenues.”

“Targeted, relevant email translates into higher clickthrough and conversion,” said Jeff Schmidt, senior vice president of worldwide sales at Coremetrics. “To do a good job of targeting, though, you need detailed information on how people browse, what they look at and how they purchase. Because Coremetrics captures that level of detail for each visitor, companies like SetFocus can create email campaigns that are personalized as well as based on the visitor’s recent activity. With this kind of insight, SetFocus can strengthen customer relationships to achieve higher revenues while keeping marketing costs down.”

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from 3i Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California and competes with Omniture and WebTrends. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About SetFocus
In business since 1997, SetFocus LLC is the global leader in selecting, training, placing and supporting Microsoft professionals worldwide. Through strategic relationships, SetFocus develops programs that directly source skilled professionals to meet the immediate hiring needs of its partners. A Microsoft Gold Certified Partner for Learning Solutions, SetFocus utilizes a unique combination of services to help organizations grow allowing them to meet marketplace opportunities with speed and agility. SetFocus has won semifinalist awards for both the Ernst & Young Entrepreneur of the Year and the New Jersey Family Business of the Year. It is currently ranked on Inc. magazine’s 5,000 fastest growing companies in America. SetFocus can be reached at +1-886-91-TRAIN and through its website, www.setfocus.com.

Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com

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