Press Releases

Coremetrics Appoints Kathi Kaplan as Worldwide Chief Marketing Officer

Leader in digital marketing optimization hires industry veteran in game-changing, global move

SAN MATEO, Calif., May 16, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, has appointed Kathi Kaplan as Chief Marketing Officer. Kaplan brings more than 20 years of experience in marketing for high-tech companies, including Apple, Borland Software, Business Objects and Silicon Graphics, Inc. At Coremetrics, Kaplan will lead the strategic development of integrated marketing initiatives across the company’s global footprint.

Kaplan will work closely with Jeff Schmidt, Vice President of Worldwide Sales, to maximize international growth through the development of new customer acquisition and retention programs. She will also drive the company’s brand strategy and vision in the marketplace, reflecting its industry-leading position.

“Coremetrics is leading the global charge in this industry, as brands look to an established expert that has the technology tools, strategic vision and scale to help them get the most out of their marketing dollars,” said Joe Davis, President and CEO at Coremetrics. “Kathi has extensive experience in driving successful marketing strategies for both highly established companies and emerging start-ups, and she brings a unique blend of skills and insight to our wide-ranging client base.”

Commenting on her appointment Kaplan said, “As a marketer, I can see enormous value in being able to dive into the data that really matters, in order to continually refine campaigns and results. Coremetrics is a true leader in its field, and I’m excited to be driving the brand forward as we continue our rapid international growth.”

Before joining Coremetrics, Kaplan was Vice President of Global Demand Marketing at Borland Software, where she was responsible for building a world-class global field marketing team and implementing solution-specific campaigns that maximized sales leads. Prior to this, Kaplan held the position of Vice President, Americas Field Marketing at Business Objects, where she created a powerful marketing engine that fueled lead generation and sales pipeline across the U.S., Canada and Latin America.

During her tenure as Vice President of Worldwide Marketing at Silicon Graphics, Inc., a leader in high-performance computing, Kaplan was responsible for corporate marketing, as well as leading the company’s re-branding as SGI. Kaplan has also held senior marketing positions at various technology start-up organizations, focusing on brand development and customer acquisition.

Kaplan holds an MPA from the University of Southern California.

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and WebTrends. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com

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