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Press Releases

Proposal Portal Opts for Coremetrics

Rapid Growth Drives Need for Comprehensive Analytics, In-depth Reporting and Sophisticated Search Strategies

SAN MATEO, Calif., May 28, 2008 – Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Proposal Portal has selected Coremetrics to gain greater insight into customer needs, track key performance indicators (KPIs) in real time and refine its site, www.proposalportal.com, to enhance the customer experience. The company is also implementing Coremetrics Search to take advantage of rules-based bidding to optimize spending on paid search terms.

Proposal Portal is a leading provider of online request for proposals (RFPs) for the business-to-business (B2B) marketplace. The company matches qualified business owners who are actively shopping for specific products and services with lead partners who can accommodate them. Proposal Portal obtains leads primarily through Web-based marketing campaigns across its network of industry-specific websites. Through its RFP quote process, Proposal Portal generates thousands of qualified B2B leads, which it forwards to lead partners in real time to initiate immediate contact.

Proposal Portal selected Coremetrics because of its comprehensive functionality, ease of use, flexibility and scalability. The ability to quickly generate reports detailing visitor behavior will eliminate hours of manual data gathering efforts. Customizable dashboards will keep the staff tuned into online performance for rapid decision making based on sound business data. Coremetrics Search will provide complete and actionable data to help the staff better manage keyword inventories, bids, ad text and landing pages.

“We have experienced exponential growth in the past year,” said Tom Knauss, president of Proposal Portal. “We have also evolved our business model, expanding the number of affiliate relationships and initiating offline marketing campaigns to complement our paid search, email and other online channels. We need an all-in-one Web analytics and marketing capability that handles the intricacies of B2B marketing — both online and offline — and scales to support our expanding customer base. Coremetrics is the optimum solution for tying all of our channels together in a single interface and delivering significant business value now and in the future.”

“Like many fast-growing companies, Proposal Portal needs a solution that adapts easily to a changing business environment,” said Jeff Schmidt, senior vice president of worldwide sales at Coremetrics. “Coremetrics gives Proposal Portal comprehensive capabilities for effective management of its online marketing efforts today. What’s more, its flexibility and scalability means that the Coremetrics solution will continue to meet the company’s business needs in the years ahead.”

About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California and competes with Omniture and WebTrends. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

About Proposal Portal
Proposal Portal is a leading provider of online RFPs for the B2B marketplace. The company’s number one goal is to match qualified business owners who are actively shopping specific products and services with lead partners who can accommodate them. Proposal Portal generates RFPs for lead partner's products allowing them to concentrate on selling their products and services. The company obtains leads primarily through web-based marketing campaigns across its network of industry-specific websites. Through its RFP quote process Proposal Portal generates hundreds of qualified B2B leads with detailed information regarding the product the customer is currently shopping. Leads are delivered in real time while most of the business owners who request information are still online and in a buying mode — putting buyers and sellers into direct contact immediately to speed the purchasing cycle.

Press/Analyst Inquiries:
Bryan Pope
LEWIS PR for Coremetrics
Tel: (415) 992-4400
Email: coremetricspr@lewispr.com

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